Many companies and organizations draw up marketing plans every year. After a few months many of those plans still exist only on paper. Making the plans wasn’t the problem, implementing them was! In Successful Marketing Planning Marian Dingena and Nanette van Dishoeck provide a practical guideline for drawing up marketing plans that will result in concrete actions. They describe a planning method they have been using for years in their (marketing) consulting practice. Step-by-step, from thinking, via choosing to action. A practical focus and implementation orientation are key. Successful Marketing Planning consists of three sections. In part 1 the method and practical experiences of the authors are outlined. Subsequently part 2 addresses each step of the approach. And finally, part 3 contains all the necessary checklists and worksheets.

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